By Brittany Hamner
On the day of Beyonce’s Ivy Park clothing line release, a company named 47/72 Inc. – run by Mike Lin — filed documents to register a trademark for the word mark "Poison Ivy Park" to use for selling clothes online.
Mike Lin, through his company have filed documents to register marks associated with celebrity's brands, and other words associated with their brand on several occasions. 47/72 has Intent to Use applications for "The Black Mamba," which is a nickname associated with Kobe Bryant; "Swiftie," which is a name used to refer to Taylor Swift fans; and "99 Problems," which is a Grammy Award winning song by Jay-Z.
Beyonce’s lawyers were successful on their opposition to the application claiming the name was too similar to her brand, would damage her brand and confuse customers. She explained that due to her celebrity, the Ivy Park brand has become internationally famous and a substantial commercial asset.
It it important that lawyers who have taken on the charge of protecting the intellectual property of clients are aware of these tactics that individuals are using to capitalize on the goodwill of others. Being aware will allow lawyers to be proactive and protect words associated with their client by using the same method as these squatters with the Intent to Use application.