By: Rolland Hampton
Blak Chyna recently filed an application with the United States Patent and Trademark Office on behalf of her company Lashed LLC. to trademark what will become her married name--Angela Renée Kardashian. If her request is granted, she would have the sole right to use the name for advertising and entertainment services, such as TV, movie and promotional appearances.
The Kardashians however are in objection to Blak Chyna’s moved, and argue that they have a number of very strong trademarks for their name and if Blac Chyna is allowed to register ‘Angela Renée Kardashian’ then people will think that she is associated with the Kardashian family — in a business way, not just in a family way.”
So Why would Blak Chyna want to trademark her name?,
A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.”
There are numerous benefits to trademarking a name. After all many name trademarks are worth a lot of money. For example, Martha Stewart is trademarked and so is Calvin Klein, these are names of people and that’s the brand The purpose of the trademark is to tell the consumer that the source of the goods is what it is. By registering for a trademark, you’re assuring consumers that the product they’re using or buying does, in fact, come from you.